How can I win European or German clients as an IT-company?

If you are looking to get IT-channel clients from Europe, one of the key strategies is to focus on distribution and resellers. This means working with companies that have established relationships with clients in the region, as well as the expertise and resources to effectively promote and sell your products or services.

One approach to targeting distribution and resellers in Europe is to research and identify companies that specialize in your industry or niche. You can then reach out to them directly to introduce your offering and explore potential partnerships. It’s also helpful to attend industry events and conferences to meet with potential partners face-to-face.

Another effective strategy is to leverage online resources and platforms to connect with distribution and reseller networks. This can include listing your products or services on marketplaces such as Amazon or eBay, as well as using social media to build relationships with potential partners and generate interest in your offerings.

In addition to these outreach strategies, it’s important to provide high-quality support and resources to your distribution and reseller partners. This can include offering training and onboarding programs to ensure they are knowledgeable about your offerings, as well as providing marketing materials and support to help them effectively promote and sell your products or services.

Overall, targeting distribution and resellers is a key strategy for building a strong client base in Europe’s IT-channel market. By focusing on building relationships with established partners and providing high-quality support, you can effectively promote and sell your offerings to customers in the region.


There are several valuable research methods that can be used to find new clients, including:

  1. Market research: This involves gathering data and analyzing trends related to your target market, including their needs, preferences, and behaviors. This can be done through surveys, focus groups, online research, and other methods.
  2. Competitor analysis: Researching your competitors can provide valuable insights into their strategies, strengths, weaknesses, and target markets. This can help you identify opportunities to differentiate yourself and target new clients.
  3. Customer feedback: Collecting feedback from existing customers can help you understand their needs and preferences, as well as identify areas for improvement in your products or services. This can be done through surveys, interviews, or other feedback mechanisms.
  4. Networking: Building relationships with industry contacts and attending events and conferences can provide opportunities to meet new potential clients and learn about their needs and preferences.
  5. Social media research: Monitoring social media platforms can provide insights into customer conversations and trends, as well as identify potential clients based on their interests and behaviors.
  6. Data analytics: Analyzing data from your website, marketing campaigns, and other sources can provide insights into customer behavior and preferences, as well as identify potential areas for improvement in your marketing and sales strategies.

Overall, using a combination of research methods can help you gather valuable insights into your target market and identify new potential clients. By leveraging these insights to refine your marketing and sales strategies, you can effectively attract and retain new clients and grow your business.

Benefit from local partnership and assistance

Having a strong local partner is important for pushing local business because it provides several key advantages.

Firstly, a local partner has a deep understanding of the local market, including the cultural, economic, and political factors that influence business operations. This means they are better equipped to navigate the local business environment, including regulations, customs, and relationships with key stakeholders. By leveraging this knowledge and expertise, a strong local partner can help a business overcome barriers to entry and establish a strong foothold in the local market.

Secondly, a local partner can provide valuable connections and networks within the local business community. This includes relationships with potential clients, suppliers, and other stakeholders, as well as knowledge of local business practices and trends. By leveraging these connections, a strong local partner can help a business build relationships and establish trust with key stakeholders, which is critical for success in any market.

Thirdly, a local partner can provide on-the-ground support and resources, including physical infrastructure, logistical support, and staffing. This can help a business quickly establish a local presence and respond to changing market conditions, while also minimizing risks and costs associated with operating in a new market.

Overall, having a strong local partner is critical for pushing local business because it provides a range of advantages that can help a business establish a strong foothold in the local market, build relationships with key stakeholders, and navigate the local business environment. By leveraging these advantages, a business can effectively penetrate new markets and grow its global presence.

Please contact your B2E contact to discuss the many opportunities available.